Viewpoint

1. The market volume of digital 3C products is now up to 8,530,200.

2. Digital 3C product is the direction for future development.  Electronic appliance and IT enterprises will follow this direction.

3. The establishment of digital 3C product market standard is essential for rapid and healthy development.

4. The market scale for digital 3C products will increase dramatically over the next 3 years, at a rate of over 50%.

Ⅰ. Overview of major digital 3C product market conditions

1. Economic conditions

a. International economic conditions

b. Domestic economic conditions

2. Industrial conditions

a. International industrial conditions

b. Domestic industrial conditions

3. Technology status

4. Policy environment

a. "Fifteen Year" Plan

b. Policy

c. Regulations and rules

5. Financial conditions

II. Market total volume and composition of major digital 3C products in 2000

1. Total volume and growth

2. Product composition

3. Regional composition

4. Private consumption market composition

a. Basic features of consumers

b. Consumption model

Chapter Highlights

CCID, gathering their own information and conducting surveys, scientifically analyzed the entire Digital 3C market scale and growth rate.  Digital 3C products are developing even faster than other rising products.  Today, the main digital 3C products on the market include topboxes, digital TV, Palm organizers, PDA, digital cameras, MP3, DVD, etc. These are electronic consumer products capable of network-based interaction.  By analyzing the distribution of sales, CCID concluded that there was an uneven geographic distribution of digital 3C product sales.  The sales volume was mainly concentrated in developed areas such as the North, the East and the South.  Other places, such as the Northwest, had the lowest rates, at 4%.  In addition, regarding digital 3C product as a consumer electronic product, this chapter also analyzed the features of the private consumer market.

III. Analysis on market supply and demand for major digital 3C products in 2000

1. Analysis on market demand

a. Palm organizer

b. PDA

c. Digital camera

d. DVD

2. Analysis on market supply

a. Palm organizer

b. PDA

c. Digital camera

d. DVD

Chapter Highlights

The supply and the demand are various digital 3C products varied according to the different features of the various products.  The analysis of supply and demand is therefore also based on the different products.

IV.  Competition conditions for the major digital 3C product market in 2000

1. Competition conditions for palm organizers

a. Competition conditions for product

b. Competition conditions for technology

c. Competition conditions for brand

d. Competition conditions for price

e. Competition conditions for channel

f. Competition conditions for service

2. Competition conditions for the PDA market

Competition conditions for product

b. Competition conditions for technology

c. Competition conditions for brand

d. Competition conditions for price

e. Competition conditions for promotion

f. Competition conditions for service

3. Competition conditions for digital cameras

a. Competition conditions for product

b. Competition conditions for technology

c. Competition conditions for brand

d. Competition conditions for price

e. Competition conditions for channel

f. Competition conditions for service

4. Competition conditions for DVD’s

a. Competition conditions for product

b. Competition conditions for price

c. Competition conditions for channel

d. Competition conditions for promotion

Chapter Highlights

Since different digital 3C products are in different stage of development, their market competition is therefore also different. They cannot be treated equally.  This chapter analyzes their different market conditions based on product, price, brand, channel, promotion and service.

V. Analysis of main factors affecting the digital 3C product market from 2001 to 2003

Chapter Highlights

China’s network infrastructure is not fully developed, which causes network service to fall behind digital 3C product development.  The development of the core technology of digital 3C product, embedded chip combined with embedded software, is also still weak. The development of cable TV is limited, and has become a bottleneck of digital 3C product development and popularization.  The standard for digital 3C product market has not yet been decided, which thus impedes any significant, rapid or healthy development.  The gap of infrastructure and income between cities and rural areas limits the short-term digital 3C product market progress in urban areas.

VI. Main trend of digital 3C product development from 2001 to 2003

Chapter Highlights

Digital 3C products are the convergence of computer technology, communication technology and consumptive electronic products.  These products are usually digital, intelligent, personalized, networked, mobile, flexible, highly reliable, cheap, powerful and compact.  These symbolize of the future of information products.

VII. Forecasts and analysis of the major digital 3C products from 2001 to 2003

VIII. Summary and suggestion

1. Summary

a. Market scale is still small and supply and demand are unbalanced.

b. The technology barrier is high.

c. Channel system is not yet fully developed and represents a big potential in the market.

d. Brand competition is the primary market controller, while price competition has not yet begun to assert itself.

2. Suggestions

a. The development of digital 3C industry and network construction should be coordinated and co-promoted.

b. Network information service should be fully developed.

c. Software development should be focused on those applicable to digital 3C products.

d. Digital 3C product market development needs alliances from relevant industries.

Chapter Highlights

The production of digital 3C product, (i.e. info-electronic appliances), is the essential part of the development of digital and network technology. It represents a great potential consumer market, and provides new direction and profit earning sources for electronic appliance and IT manufactures.  In the face of this trend, the electronic appliances industry, network service industry and software industry ally themselves to jointly promote the development of the digital 3C industry.

Data

The sales volume of digital 3C product reached 8,530,200, which represents an increase of 64.6％ compared with 1999, as demonstrated in the following chart.

Figure 1       Comparison between the sales volume of digital 3C product

in 1999 and 2000

                            Data source：CCID 

Sales shares of different digital 3C products are as the following：PDA has the biggest share of 64.5%，then DVD has a share of 26%，digital cameral has 1.6%，palm organizer has 0.1%，demonstrated in chart 2.

Figure 2  Composition of digital 3C product market in 2000

Data source：CCID