Viewpoint

1. In 2000, more than 3million printers were sold in China, valued around 9 billion RMB.

2. In 2001, sales volume of different types of printers will arrive at3.75 million sets, an increase of 21.9%.

3. The year of 2000 saw the stable growth in laser printers market and its growth rate is lower than that of 1999. Experiencing the soaring growth in 1999, the jet printer market in 2000 remains robust growth and total sales volume reaches 1.8 million sets Pin printer market suffers a slight drop with 720 thousand printers sold in 2000.

4. In 2001, SOHO market will continue to expand. With the accelerated implementation of Golden Project and direction of the west exploration policy, another heat on the application of industries will appear. Meanwhile, the smooth launching of the campaign “Governments log on Internet” will become the driving force of the sales of printers.

I. Overview of printer market environment in 2000

1. Economic environment and industrial environment

2. Technology development

3. Policy environment and financial environment

4. Relevant research

a. Situation of PC market

b. Situation of digital market

c. Situation of Notebook computer market

II. Market volume and composition of printer in 2000

1. Total volume and growth

a. Total scale

b. Growth rate

2. Analysis on brand market

3. Market composition of product

4. Regional market composition

a. Overall situation

b. Analysis on brands in regional market

c. Situation of printer market in provinces and cities

5. Market composition of industrial applications

6. Market composition of enterprise applications

7. Individual consumption market

Chapter Highlights

This chapter mainly introduces the overall scale, growth rate and brand analyses on laser printer market、jet printer market and stylus printer market in 2000.  The benign growth of China’s micro economy, rapid development of Internet and popularization of home PC enabled the continuously rapid development of printer market in 2000.  In 2000, the sales volume of printer market was 3 million with the sales revenue of almost 9 billion RMB.  According to the printer market customer segments divided by CCID, there are 3 categories as the following: Individual consumption market、Enterprise application market and industrial application market。Industrial customers are always the main consumers in printer market, especially in stylus and high-end laser printer market。  In addition, this chapter has analyzed in detail the regional distritution of  printer market, industrial application market, enterprise application market and individual consumption market.

III. Analysis on market supply and demand of printer in 2000

1. Analysis on demand

a. Factors decisive in the volume of demand

b. Demand composition and demand features

2. Analysis on supply

a. Total volume of supply

b. Factors decisive in the volume of demand

c. Demand composition and demand features

Chapter Highlights

This chapter mainly introduces the supply and demand of printer market, composition, features and deciding factors in supply and demand in 2000. In 2000, the dramatic development of network and E-commerce, excellent PC market, wide usage of input devices such as digital camera have boomed the  printer market demand. In the printer market of year 2000, the supply of laser printer product was abundant, the core fittings of stylus and jet printer in 2000 was in a lack, leading to a serious shortage in the market.  The supply in the market in the 3^rd and 4^th quarter was enough.

IV. Features of printer market in 2000

1. Product competition

a. Rapid introduction of new products of jet printer and laser printer

b. The main product of stylus printer was the old type.

2、Price competition was still lying in low-end market

3、Channel competition

a. Channel compression

b. Channel specialization

c. Channel diversification

4. Promotion competition

a. Frequent promotional activities

b. Diversified promotional models

c. Different ads strategies on different products of manufacters

5. Service competition

a. Service personalization

b. Full adoption of online services

c. Service unification

Chapter Highlights

This chapter mainly describes the features of product, price, channel, promotion and service in printer market of year 2000.  In 2000, new products of jet printer and laser printer were introduced to the market very rapidly.  As for stylus printer, the main product was still the old type because of the purchase and utilization habits.  Price competition in 2000 was concentrated on low –end market , especially the jet printer low-end market.  The main competition models included product renovation, protection of core functions and technology, guarantee of product efficiency by removing unnecessary and unsuitable functions, lowering market price.  The price competition in high-end market was not as obvious as that in low-end market.

V. Analysis on printer market competition in 2000

1. Laser printer market

2. Jet printer market

3. Stylus printer market

Chapter Highlights

This chapter concludes the information on the market size, brands distribution and characteristics of the markets of laser printer, jet printer and pin printer.  The year of 2000 witnesses the stable growth of the laser printer market, while its growth is lower than that in 1999.  After the soaring increase in jet printers market in 1999, the momentum of growth keeps going on in 2000 and its total sales in 2000 reaches 1.8 million sets. There is a slight decrease in the sales of pin printers in 2000 with the sales of 720 thousand.

VI. Factors Influencing the Development of Printer Market in 2001

1. Influence of Customers Demands on the Development of the Market

2. Influence of Technology Evolvement on the Development of the Market

3. Influence of Channel Development on the Development of the Market

4. Influence of Macro Economy on the Development of the Market

Chapter Highlights

Through the forecast on the customer demand, technology evolvement, channel’s development and macro economy, the qualitative analysis is conducted on the printer market in China in this chapter. With the rapid growth of the PC market and prosperity of input equipment market like digital camera, SOHO market will continue its increase in 2001. With the accelerated implementation of Golden Project and direction of the west exploration policy, another heat on the application of industries will appear. Meanwhile, the smooth launching of the campaign “Governments log on Internet” will become the driving force of the sales of printers.

VII. Forecast on the Printers Market from 2001 to 2003

1. Historical data

2. Forecasting Model of the Total Volume of Printers Market in China in 2001

3. Forecast on the Sales Value of Printers in China in 2001 and on the Structure of Printers Market in China in 2001

4. Forecast on China’s Printer Market from 2001 to 2003

Chapter Highlights

Through the analysis on the historical data and adoption of forecasting methods, quantitative analysis is made on China’s printer market. On the basis of the long-term investigation made by the consultants from CCID and application of forecasting models, CCID predicts that the sales of various types of printers in China will go to 3.75 million sets, increased by 21.9%.

Data

Figure 1       Sales Volume of Printers in China from 1994 to 2000

Data Sources：CCID

Figure 2       Market Share of Various Types of Printers in China in 2000

Data Sources：CCID

Figure 3       Distribution of Printers Market In China in 2000

Data Sources：CCID

This is the abstract from the annual report of CCID. As to the detailed information, please refer to Annual Research Report on China’s Printer Market from 2000 to 2001