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2000-2001’s Annual Report
for Viewpoint 1.
Overall in the Notebook computer market in 2000, demand was higher
than supply. The market
index seems to be increasing. 2.
In 2000, the technology of Notebook computer was rapidly
improving. A technology
breakthrough has become one of the most important factors in the
Notebook
computer market. 3.
Lower prices have been replaced by channel and brand competition as
the main means for Notebook computer manufacturers to occupy market
share. 4.
Notebook computer products are growing into a stage of
maturity. In 2001,
Notebook computer market will continue to develop
steadily. 2.
Policy conditions 3.
Financial conditions 4.
Industrial conditions a. International industrial
conditions b. Domestic industrial
conditions c. Technology
development 1.
Total market volume a. Sales
volume b. Sales
revenue c. Related
research 2.
Analysis of market supply 3.
Analysis of market demand This chapter
analyzes the total Notebook computer market volume in terms of sales
volume and revenue, and then summarizes the market supply and demand for Notebook
computers in 2000.
This chapter concludes that: (1)
the Notebook computer market in 2000 is rapidly developing, but that
the increase in sales revenue was noticeably lower than the increase
in sales volume; (2) due to the lack of international
fittings supplies, the domestic market demand cannot be satisfied by
domestic production; (3) in 2000, the market demand for domestic
Notebook computers was higher than the supply. In addition, this
chapter has compared the growth for both Notebook computers and
desktop computers, but analyzed in detail only the consumption
behavior for Notebook computer. 1.
Regional market composition 2.
Industrial application market composition 3.
Enterprise application market composition 4.
Price composition Chapter
Highlights This
chapter introduced the features of market composition, regional
market composition and price composition of Notebook computer in
2000 and 2001. In 2000, the market share of the North, East, and
South was 65.1%, representing a decrease of 21.6% compared to 1999.
The Northwest and Southwest increased by 6.8% compared to 1999. In the enterprise
application market, small and medium-sized enterprises had the
largest demand. In
addition, this chapter describes in detail the features of the
individual consumption market.
2.
Dramatic technological developments 3.
Continuous brand competition 4.Growing price
competition 5.
Flat and networked channels 6.
Unprecedented high quality services 7.
Strengthened market promotion This chapter gives an overview of
the Notebook computer market.
The Notebook computer market and competition features in 2000
include the continuous emergence of mainstream product, rapid
development of technology, lowering of prices, compression of
distribution channels, and diversified promotion activities. In addition, this chapter
has analyzed Notebook computer manufacturers’ strategies for
products, prices, channels, as well as for
promotions. 2.
IBM 3.
Toshiba 4.
Founder VII. Forecasts
for Notebook computer market trends in
2001-2003 2.
Quantitative predictions VIII. Conclusion and
Suggestions
2.
Mobility is necessity 3.
Markets needs to be refined Figure 1
Sales volume and growth rate of Notebook
computer from 1995 to
2000
Data
Sources：CCID Total sales volume
of Notebook computer in 2000 reached 419,000，an increase oh
40.6% compared to 1999. Figure 2 Regional
composition of Notebook computer in 2000
Data Sources：CCID In 2000, the sales volume in the
North, the East and the South decreased by 21.6%, and the Northwest
and the Southwest increased by 6.8%. Figure 3
Industrial composition of Notebook computer in
2000
Data sources：CCID In 2000, the total purchase of
the industrial customers occupied 68.5%，among which the purchase volume
of financial industry ranked number 1. |
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