Viewpoint

1. In 2000 the production and sale of monitors saw an unprecedented growth.
2. Quality of monitor products is equalizing, the competition of makes market is more severe.
3. Development toward big monitor helps 17-inch monitors occupy the mainstream position.
4. LCD market has come into sale rearing stage and is promising to break through the price bottleneck.
5. Instability of PC accessories and fittings in 1999 delayed the demand of the internal market and increased the demand of monitor market in 2000.
6. In 2000, the growth of demand for monitors in China materialized itself not only in swift quantitative growth, but also in growth of demand for high quality, individualized products.

I. Overview of monitor market circumstances in 2000

1. Economical circumstances
2. Industrial circumstances
3. Technical status

II. Total amount and structure of general monitor market

1. Total amount and growth
2. Market structure
a. market composition of original makers and OEM
b. Sales structure of different manufacturers
c. Sales structure of different sizes and kinds

Chapter Highlights
According to CCID's survey, the total production amount of monitors has exceeded 40 million, an increase of 35% over 1999, among which the export amount accounts for 80% of the total amount. From 1/2000 to 11/2000, the export amount of monitors from our country increased about 30% compared with the same period of 1999; export sale has increased about 40%.

III. The total amount and structure of original makes of monitors of China in 2000

1. Total amount and growth
2. Structure of market
a. Sales structure of makes market
b. Sales structure of quarter market
c. Sales structure of products market
d. Sales structure of consumption
3. Structure of regional markets

Chapter Highlights
In 2000, the total amount of China's monitors reached 7.1million an increase of 44.31% over 1999. The OEM market and original makes market has driven this increase. With the growth of market demands, the competition between different monitors has become lively. With the regulation of the structures of market products, the makes structure has also changed. Competition between original makes has become more severe. According to CCID's advisory survey, the sale amount of Sum-Sung monitor has exceeded 1 million gradually increasing the distance between other makes. In this year's annual CCID advisory research, a survey has been made aiming at the monitor market in 31 cities all over the country, and the detailed picture of the sales of different monitor makes in these 31 cities has been depicted. In 2000, because of different channels and regional sales policies, different makes still have some differences in different areas.

IV. Analysis of supply and demand monitor market in 2000

1. Analysis of demand
a. Total amount of demand
b. Key factors, which determine the total amount of demand
c. Structure of demand
d. Specialty of demand
2. Analysis of supply
a. Total amount of supply
b. Key factors, which determine the total amount of supply
c. Structure of supply
d. Specialty of supply

Chapter Highlights
Because of 1999 Y2K and the rising prices of PC accessories and fittings, the PC purchasing plan was delayed in 3/2000, so there appeared unprecedented market demand at the beginning of this year. This situation has also urged manufacturers to adjust their production and sale plans; all of these have a strong influence on the market during 2000. In addition, 17inch monitors have gradually occupied the mainstream position in the market, as first choice; it has also helped some forefront users accomplish renovations of their monitors.

V. Competitive situation of monitor market in 2000

1. Competition between products
2. Competition of technology
3. Competition of makes
4. Competition of prices
5. Competition of channel
6. Competition of service

Chapter Highlights
The competition between manufacturers of monitor products has also influenced the developmental direction of products in monitor market, especially for solid plane screens and big screens. At present, with a virtually equivalent quality level with comparable products, the competition of technology and prices between different makes is non-stop; consumers have no specific consumption direction and dealers have no specific benefits direction. The strategy of makes is imperative under the situation in order to try for a bigger developmental space. According to CCID's advisory analysis, the price space of monitor and severe market competition will lower the prices of monitors, especially some high-end monitors with wide and plane screens, there must be some considerable space given over time.

VI. Forecast of development of monitor market in 2001-2003

1. Analysis of main factors influencing market development
2. Forecasting the choice of model
3. Forecasting the total amount of the market
4. Forecasting the market structure

Data
Figure 1 scale of monitor market of China in 2000

Data Source: CCID

Figure 2 The developmental status of the production amount
of monitors of China in 1995-2000
Output (ten thousand pieces)

Data source: CCID

Figure 3 Sharing of different sizes and types of monitor
of China's original makes monitor market

Data source: CCID