Viewpoint

1. In this report, study objects include dictionary products, personal information products and communications products.

2. The Chinese market demand for dictionary products tended to be stable in 2000. The market demand for mid-end personal information products was expandable. Communications products combining paging and mobile capabilities are a new hot spot of demand.

3. The Chinese PDA market became mature in 2000, reaching a market size of 5.5 million sets.

4. The product market will move from brand image competition to technological competition. The competition of product services will play a more and more important role.

5. Under the network economy conditions, the personalized products will become the main stream of the market. The communications products will experience a rapid development. As dictionary products develop steadily, the technological content will continue to grow. Personal information products will converge with the two ends.

 

Ⅰ. Review of PDA Market Conditions in 2000

1. Economic Conditions

2. Industrial Conditions

3. Technical Conditions

4. Policy Conditions

5. Financial Conditions

 

Ⅱ. Total Volume and Structure of PDA Market in 2000

1. Total Volume and Growth

a. Total Volume

b. Growth Rate

2. Market Structure by Product

a. Structure by Product

b. Structure by Brand

c. Structure by Area

3. Individual Consumer Market Structure

a. Basic Characteristics of Consumers

b. Consumption Models

Chapter Highlights

On the Chinese PDA market in 2000, personal information products mainly used for note taking held the largest share of 62.3% of sales. While holding the largest share among the three categories of products sales volume, dictionary products only accounted for 25.5% of sales due to their low prices. Communications products combining paging and mobile capabilities only occupied 12.2% of the whole market in sales because their prices are still high at the present. As the technology advances, however, the market share of the communications products will see a big growth in the future.

In 2000, the total sales volume of PDA products on the Chinese market was 5.5 million, 47.8% higher than in 1999. Among the number, 3.36 million went to low-end dictionary products, 17.1% higher than the previous year, and 2.14 million went to high- and mid-end PDA products (including personal information and communications PDA products), 151.8% higher than the previous year. The growth rate of the sales volume tended to slip compared to that of 1999.

Hong Kong and Taiwan PDA vendors took the largest share of the Chinese PDA market in 2000, reaching 51.2% in percentage. Vendors from Mainland China held a market share of 38.5%. The foreign vendors’ share was the lowest,(9.3%), as they focused on higher-end palm computer products.

Ⅲ. Analysis on Supply and Demand in PDA Market of 2000

1. Demand Analysis

a. Total Volume of Demand

b. Main Factors Determining Total Volume of Demand

c. Structure of Demand

d. Characteristics of Demand

2. Supply Analysis

a. Total Volume of Supply

b. Main Factors Determining Total Volume of Supply

c. Structure of Supply

Chapter Highlights

The current market is a buyer’s market since the supply surpasses the demand, and product price is slightly higher than the average price. The PDA market demand was 5.5 million sets in 2000, increasing by 1.78 million from 1999. The demand for dictionary products was 3.36 million sets, occupying the largest share, which was 61.1%. The demand for personal information products mainly used for note taking was 1.92 million sets, accounting for 34.9%. As for communications products combining a paging and mobile capability, which was still in the stage of market exploration, the market demand was only 220 thousand sets due to their high prices, but was growing fast. In the aspect of supply, different vendors were faced with different conditions. While the vendors with their own production lines can quarterly arrange productions based on the demand, the OBM vendors with their products manufactured by others bore comparatively high risk cost, which means that overstock or supply shortage may occur because of the ineffective planning. Moreover, some supply parts were in shortage due to competition from other products.

Ⅳ. Competitive Situations of PDA Market in 2000

1. Beijing Hi-Tech Wealth Electronic Products Co., Ltd.

2. Beijing Golden Global View Computer Technologies Co., Ltd.

3. Motorola (China) Electronic Co., Ltd.

4. MingRen (Hong Kong) Co., Ltd.

5. Group Sense, Ltd.

6. Besta (China) Company Ltd.

Chapter Highlights

In the chapter of Competitive Situations of PDA Market, this report analyzed the above-mentioned vendors in detail in terms of company background, market performance, marketing strategy, channel strategy and development direction.

Ⅴ. Main Characteristics of PDA Market in 2000

1. Products

2. Prices

3. Channels

4. Promotions

Chapter Highlights

As the segmentation of products was clarified, the prices were dropping continuously. Despite the large differences among channel strategies, the investment in promotion was still quite high. Understanding the market characteristics in 2000 is very important to controlling the direction of future developments.

Ⅵ. Analysis of Main Factors Affecting PDA Market

Development from 2001 to 2003

1. Impact of the structure of user demand on market development

2. Impact of the development trend of product technologies on market development

3. Impact of the channel development trend on market development

4. Impact of the macro economic development trend on market development

Ⅶ. Main Development Trends of PDA Market from 2001 to 2003

1. Product development trend under network economy conditions

2. Main trends of competitions on the product market

Ⅷ. Forecast Analysis of PDA Market Development from 2001 to 2003

1. Selection of forecasting models

2. Market volume forecasting

3. Market structure forecasting

Data

Figure   Demand Structure on PDA Market in 2000

Data Sources: CCID