Viewpoint

1. The portable computer quoted in the research report refers to these open, portable digital devices with embedded operation system, convenient upgrade of software and hardware and cable/wireless communication.

2. The whole portable computer market is starting up. The market scale reached 94,000 sets in 2000.

3. At present, the portable computer brands on market are mainly from some IT manufacturers such as Legend, Founder, Hewlett Packard, Compaq etc. Some manufacturers of information home appliance, such as Haier, Hisense etc. are also not willing to give up the market share.

4. Wireless network and industrial application will be the future development trend of portable computer.

5. More flexible software and hardware framework should be taken to establish compatibility standard of software and hardware as soon as possible.

Ⅰ. An Overview on External Environment of Portable

 Computer Market in 2000

1. Economic Environment

2. Policy Environment

3. Financial Environment

4. Industrial Environment

Ⅱ. Capacity and Structure of Portable Computer Market 2000

1. Total Volume and Growth

a. Sales Volume

b. Value of Sales

2. Market Structure

a. Market Centralization Degree

b. Review on Main Brand Product

3. Regional Market Structure

4. Features of Individual Consumption Market

Chapter Highlights

The sales volume of portable computer in China market in 2000 was 94,000 sets with an increase of 63.8% above that of the corresponding period of last year. The value of sale of portable computer in 2000 reached RMB 340 million Yuan with an increase of 54.4% above that of last year. Although the growth was great, it was based on the sales volume of domestic market, of which, the base was quite low. At present, therefore, China portable computer market still enjoys a quite small scale; the whole market is still at a stage of development and growth. In 2000, the sales volume of portable computer covered only about 22% of the sales volume of notebook PC of the corresponding period, from which, we could recognize that, compared with notebook PC, there remains a big gap  in terms of either the market scale or mobile and interconnection technique. In this chapter, analysis and research are also conducted on regional market structure and individual consumption market.

Ⅲ. Analysis on Market Demand/Supply of Portable Computer in 2000

1. Analysis on Market Demand

2. Analysis on Market Supply

Chapter Highlights

In 2000, the market supply exceeded the demand of portable computer and the market just broke the ice. The development of the market of portable computer is restricted by many factors such as lack of application software of Chinese language, weak sales promotion from manufacturers and lack of recognition of portable computer from users. At the same time, in 2000, the products of most portable computer manufacturers were yielded with OEM, which is a very popular production mode in manufacturing, especially IT industry. The common idea of domestic manufacturers is “to introduce OEM products firstly, and consequently, based on this, to develop their own products with self intellectual property right”.

Ⅳ. Competitive Situation of Portable Computer Market in 2000

1. Competitive Situation of Products

2. Competitive Situation of Technique

3. Competitive Situation of Brand

4. Competitive Situation of Price

5. Competitive Situation of Channel

6. Competitive Situation of Service

Chapter highlights

At present, there is more cooperation than competition among manufacturers. They are devoted to jointly developing the market and expanding market scale. The current competitions are mainly on technique and channel. In 2000, no manufacturer of portable computer has set up its own independent professional sales channel. Traditional sales channel is adopted, furthermore, networking channel is developing quickly. In 2000, the price competition didn’t emerge due to technical restriction. The price is not going to fluctuate tremendously until key technique has been solved.

Ⅴ. Features of Portable Computer Market of 2000

1. Brands of Portable Computer Emerged Endlessly

2. Price Bottleneck held back development of market scale

3. Incomplete Channel Construction

4. Small Amount of Promotion Investment

Ⅵ. Analysis on Development Trend of 2001-2003 Portable Computer Market

1. Development Trend of Products under Network economy

2. Main Trend on Application of Portable Computer

Ⅶ. Forecast on Development of 2001-2003 Portable Computer Market

1.Analysis on Main Factors Influencing Market

2.Quantitative Forecast

Ⅷ. Conclusion and Suggestions

Appendix—Chinese-English Bilingual Table of Company Names

 

 

Data

Figure      Sales Value and Volume of Portable Computer

from 1999 to 2000 in China

Source：CCID