Viewpoint

1. Compared with the overall player market, the market of DVD player in 2000 was weaker.  In the next half of the year, the market of DVD player increased a little stably.

2. The technology content of domestic DVD players is low. The upgrading is slow.  Many domestic DVD player manufacturers have not commanded the core technology of DVD.  The development of most DVD player manufacturers is only “taking temporary solutions”.

3. The competition model of DVD player market is following that of VCD player.  The competition of brands and products are fierce.  Traditional player manufacturers have obvious advantage in the competition.

4. Lowering prices is no longer the main method used to occupy a lion’s share in the market. The competition is mainly focusing on channel and brand.  Well-recognized brands and clear channels are the principal factors for a higher market share for DVD player manufacturers.

5. Domestic brand DVD players have taken the leading role in the market, although overseas DVD players still occupy a certain market share.

 

 

I. Overview of DVD player market environment in 2000

1. DVD player market development: Domestic environment

a. Domestic economic environment
b. Development status of the domestic DVD player market

2.     DVD player market development: International environment
a. International economic environment
b. Development trend of international DVD player products

  3. Development status of DVD player technology
  4. Policy environment

II. Total market volume and composition of the DVD player market for the year 2000

1.     DVD player market volume in 2000
a. Total sales and growth for the year 2000
b. Total sales and ratio for the year 2000

2. Market composition
3. Regional market composition
4. Market composition for individual consumers

a. Consumption habits of DVD player consumers

Special characteristics of DVD player consumption

b. As the first annual research report on the DVD player market, this chapter analyzes in detail China’s DVD player market, products and technology under the background of the global and domestic IT market.

III. Analysis on DVD player market supply and demand for the year 2000

Chapter Highlights

Based on the above-mentioned topics, this chapter introduces such subjects as the market demand in China for DVD players between 2000 and 2001, DVD player market composition, regional market composition and characteristics of the individual consumption market.  The sales volume of DVD players in 2000 reached 2.22 million, in which China’s Eastern area occupied the biggest share of 68%，amounting to 306,000 machines.  The share of sales to China’s Central and the Western areas were lower, occupying only5.6%，just 124,000 machines.  In 2000, the DVD player market was highly concentrated, with over 89.6% of sales concentrated on the top 10 player manufacturers such as  Jinzheng.  In the year 2000, the individual consumption market for DVD players was stable.  Consumer demand for DVD players was highly rational.  In addition, this chapter has analyzed in detail the market composition of DVD player products, consumption behavior, etc.

IV. The main features and competition analysis of DVD player in 2000

1.     Product

2. Price

3. Channel
4. Promotion
  a. Ads
  b. Personal sales
  c. Promotion

Chapter Highlights

This chapter describes the market features of supply and demand of DVD player in 2000. Generally speaking, the supply of DVD players in 2000 was higher than demand.  The actual demand was not as high as was expected by industrial experts and the manufacturers.  The DVD player market is still in a developmental stage.

V. Predictions and analysis for DVD player market development between 2001 and 2003

1. Establishment of model and analysis on the main factors

a. Market cycles of player product
b. Analysis on the main factors affecting player market development

2. Predict on model
a. Change of DVD player product and its total sales volume
b. Predict on sales of DVD player from 2001 to 2003

Chapter Highlights

The market features and competition of DVD players include the introduction of new functions, lower prices, flat distribution channels, and diversified promotion.  By analyzing these factors, this chapter introduces the overall situation of DVD players in the year 2000.  Moreover, this chapter also analyzes the different products, pricing, channels and promotion strategies adopted by various manufactures.

Data

Figure 1  Types of DVD players most likely to be purchased by future consumers

Data source：CCID

Future consumer demand for DVD players is diversified, as is shown in the chart above.  42.9%  of consumers plan to buy ordinary DVD players，25% of consumers plan to purchase recordable DVD players，and 20.1% of consumers wish to buy networked DVD players.

Figure 2      Changes in the average price of DVD players in 2000

Data sources：CCID

Price competition in the DVD player market was obvious in 2000.  In the 1^st quarter, the average price of the main stream DVD player was 2400 RMB. By the 4th quarter, the price had been lowered to 1480 RMB,  a decrease of almost 1000RMB。

Figure 3      Percentage of DVD player sales in the overall player market

    Data sources：CCID

Compared to the overall DVD player market, the sales volume of 2000 was still low. This was especially the case in the 3^rd and 4^th quarters, when the sales of DVD players only occupied 17.3% and 6.8% respectively.