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2000-2001¡¯s Annual Report for China¡¯s B2C Development £¨Abstract£© Viewpoint
1. Transaction of B2C E-commerce in 2000 reached 390 million RMB 2. The number of domestic B2C websites in continuous operation in 2000 was 205. The online purchase proportion among domestic Internet population is 36.4%. Online payment occupies 16.31%. 3. Features of B2C websites in China in 2000£º unbalanced geographic development, evident influence of capital market, low commercial value of Internet population, change of websites from technology-oriented to customer-oriented, quality gap among different websites. 4. Predicted development trend of B2C website market composition from 2001 to 2003£ºthe market will change from a pure website orientation to various patterns. Online shops will change from ¡°supermarkets¡± to shops of exclusive sales. Mobile E-commerce based on WAP will be further developed. 5. Suggestions for B2C websites£ºthe business model should focus on the features and the behavior of the Internet population, enhancing self-construction and providing featured services. I. Overview of B2C market environment in 2000 1. Economic environment a. International environment b. Domestic environment 2. Industrial environment a. International environment b. Domestic environment 3. Policies and Laws a. International environment b. Domestic environment II. Total volume and composition analysis of B2C market in 2000 1. Total volume and growth of domestic B2C market 2. Current status of domestic B2C websites a. Background b. Distribution of domestic B2C websites c. Categories of products sold on B2C websites d. Analysis of website profit-earning model 3. Main market features of domestic B2C websites Chapter Highlightsthis chapter mainly introduces the total volume and composition of China¡¯s B2C market in 2000, with detailed analysis on geographic distribution£¬product features and profitability of China¡¯s B2C websites. It also summarizes the market features of B2C in 2000. III. Analysis on behavior characteristics of Internet population in B2C market in 2000 1. Basic characteristics of Internet population a. Gender composition of Internet population b. Age composition of Internet population c. Academic composition of Internet population d. Income composition of Internet population e. Critical volume of Internet population 2. Consumer behavior of Internet population a. Online shopping proportion b. Purchase distribution c. Purchase frequency d. Purchase motive e. Categories of shopping websites f. Payment modes 3. Potential consumer behavior a. Influence of marital status on online shopping b. Influence of academic background on online shopping c. Influence of income on online shopping Chapter HighlightsThis chapter describes the basic demographic features of the Chinese Internet population in 2000, including age composition, gender composition, academic background and income composition. It is the first time that a critical volume of the Internet population is mentioned. This chapter also analyzes, in detail, the online shopping proportion among Internet population and the online consumer behavior such as purchase distribution, frequency, motive, website viewing patterns and payment mode. The analysis includes the influences of marital status, academic background, and income on the consumer population of Internet users. IV. Analysis of main issues of B2C market development in 2000 1. Online payment a. Online payment status in China b. Online payment status of B2C in 2000 2. Distribution System 3. Low level of informatization and credit system 4. Weakness of information infrastructure 5. Lack of large-scaled consumer group 6. Backward of legislation of E-commerce Chapter Highlights This chapter focuses on payment and distribution, elaborating the main issues of B2C market development in 2000. The market environment and its regulations restrict the development of domestic B2C, and the imperfections of the social credit system, weakness of information infrastructure, lack of large-scale consumer groups and the backwardness of E-commerce legislation influence it. This chapter also introduces the status and features of online payment for China in 2000. V. Predictions for B2C market development from 2001 to 2003 1. Estimation of domestic B2C market volume 2. Predict on domestic B2C market composition Chapter HighlightsThis chapter mainly predicts the developments in the B2C market in China from 2001-2003 from angles of market volume and market composition. It also analyzes the main factors causing change in the market volume and predicts the 5 developmental directions of B2C market composition. VI. Summary and Suggestion1. Strengthened cultivation of B2C market 2. Internet population as the core of market development 3. Enhanced self-construction of B2C network System Company Chapter HighlightsThis chapter provides suggestions on website management and development from the perspectives of the market and B2C websites. Data Figure 1 Transaction figure of B2C in 2000
Data source£ºCCID The sales volume of B2C in 2000 has been increasing every quarter, especially in the fourth quarter since it sees the sales peak for Christmas and the New Year. Figure 2 Critical volume of Internet population
The increase rate
2003 time Data source£ºCCID G is the point when the increase rate is the highest and F is the volume point of Internet population when the increase rate reaches the highest point. Figure 3 Geographic distribution of China¡¯s E-commerce websites
Date source£ºCCID B2C E-commerce development is unbalanced, which is closely related to the unbalanced economic development of China. In areas at higher informatization level such as Beijing and coastal cities, the development is faster |
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