Viewpoint
1. The
increase of communications investment is mainly due to the
competition-cooperation pattern in the communications operating
market. In 2000, China’s communications investment set up the
highest record in its history, which reached approximately 220
billion-Yuan. Investment in telecom equipment is more than 130
billion Yuan, 30% higher than 1999.
2. Data and
mobile communication became two highlights of 2000. Their product
scale keep on expanding, among which, data communication equipment
holds a market of 12 billion Yuan, and its share among communication
investment is rising continuously. IP phone is enjoying a swift
development, and the demand for IP phone equipment is increasing
fast. The US based Clarent and Cisco and China’s Huawei are
becoming the main suppliers of China’s IP phone system.
3. In 2001,
broadband business market will become one of the competitive
focuses. Broadband accessing will draw special attentions from
operators, equipment suppliers, system integrators as well as
service providers.
4. Competitive manufactures,
based on key technologies, will take a diversified, sustainable way
of development. Through capital operation, they will merge or
purchase enterprises with good potential and cooperate with powerful
partners, restructuring their products and integrating the
marketing.
5. Domestic
communication industries, by strengthening their skills in research
and development, enriching product system and enhancing the systems’
processing abilities, will provide for operators with systematic
solutions.
I. An overview of the
Developmental Environment for the Telecommunication Products Market
in 2000
1. Economic
Environment
a. International Economic
Environment
b. Domestic Economic
Environment
2. Industrial
Environment
a. International Communications
Industry Environment
b. Domestic Communications
Industry Environment
3. Technology Situation
a. International Technology
Situation
b. Domestic Technology
Situation
4. Policy and Regulation
5. Financial
Environment
II、The Situation of
Telecommunication Products Market in 2000
1. Overview
a. Sustained, stable and rapid
development of telecom operating market
b. A revival of the high-speed
development of telecom products market
2. Overall Characteristics of the
Market
3. The Volume and Structure of
China’s Telecom Products Market in 2000
a. The volume
and changes of 2000’s Telecom Products Market
b. Product
structure and its changes
4. An Overview of the Supply in
China’s Telecom Products Market
5.
Customer Structure and Investment in China’s Telecommunication
Products Market in 2000
a. Main Customers
b. Investment Comparison in
2000
c. Customer structure in 2000’s
Telecom Products Market
6. Status
Quo of the Development of Office Program-Controlled Switch Market in
2000
a. The scale and the growth of
program-controlled switch market
b. Analysis on manufacture
structure
c. Customer Structure
d. Profit analysis
7.
Current Situation of the Data Traffic Product Market in
2000
a. Market scale and its growth
b. Customer structure in data
traffic product market
8.
Current Situation of the Optic Fiber and Optical Cable Market in
2000
a. Market Overview
b. Market scale in
2000
c. Customer structure in Optic
Fiber and Optical Cable Products Market
d. Manufacture structure
e. Production situation of the
manufactures
9.
Current Situation of Optical Transmission Market in 2000
a. Market scale and its
growth
b. Customer structure in optical
transmission system equipment market
c. High-speed development of
China’s optical network construction
d. Telecom Operators show their
special skills
e. Competitions in China’s
optical transmission market tends to intensify
10.
Current Situation of Mobile Communication Market in 2000
a. Market scale and its growth
b. Customer structure in mobile
communication system market
c. Manufacture
structure
Chapter Highlights
In this chapter, we present a
study on various aspects of China’s telecommunication products
market, including an analysis on telecom operators’ investment and
research on the telecom product market, such as program-controlled
switches, data communication, mobile communication, optical
transmission, optic fibers and optical cables etc. According to the
research, the overall world economic situation in 2000 appeared
optimistic and its growth rate apparently quickened. In China, the
national economy experienced further development, and the
telecommunication sector, as a sun-rising industry, will become one
of the important motivating forces to the development of China’s
national economy. In 2000, China communications industry kept a
sustained, swift and stable development, and there appeared a
competition-cooperation pattern within the operating market. The
overall strength of China’s public communication network has
obviously been reinforced. Both of its fixed phone network and
mobile communication network ranked the second in the world, next to
America. The swift development of the communications operation
business has been promoting a further growth of China’s
communications manufacturing industry, and meanwhile, it makes
China’s telecom products market one of the most rapid developing
markets. China’s sustained large-scale investment in the
communications industry can be seen as a major driving force to the
scale-development of its telecom products market.
III. The Competition in Telecom
Product Market 2000
1. Competition on Technique and
Standard
a. Standard competition is the
highest level competition
b. Foreign manufactures hold
their own markets by using different standards
c. Domestic communication
industries enhance their technical researches
d. Foreign
manufactures develop customized technique and products to fit
China’s market
2. Competition on Products
a. Market segmentation by
products
b. Analysis on the advantages and
disadvantages of domestic communi-cations products
3. Brand Competition
4. Competition of Marketing
Strategies
5. Competition of Channels and
Sales System
Chapter Highlights
In this
chapter, we present our research on competition strategies used by
various telecom manufacturers. In essence, market competition is
determined by the competition on the technique and standard of the
product and ultimately determined by competition on standard. Brand
plays an important role in the competition. The complete sales
system and channel is a key factor for a manufacturer to win its
competition. Meanwhile, one of the sales strategies used by
manufacturers in 2000 is to develop value-added and extended new
product systems based on existing systems running successfully on
the network. Foreign manufacturers mostly adopt the strategy of
cooperating with other powerful contemporaries in an attempt to
obtain a maximum share of the market. Through the market channels
and advantages of the two parties, they try to enhance their product
system and sales advantage, providing the operators with integrated
network solutions.
IV. Forecast of Telecommunication
Products Market 2001-2003
1. The Development Trend of
Telecom Products Market
2. The Main Trend of Market
Competition
3. The Emergence of Various New
Technology and New Business
4. Main Factors Affecting Market
Development
a. The government guidelines for
information industry
b. China’s macro economic
situation
c. WTO
d. Deepened reform and opening-up
in telecommunication sector
5. The Developmental Goals and
Investment Scale of Telecom Sector in 2001
6. The Developmental Orientation
of National Communication Manufacture Industry
7. The State’s Supporting
Policies for Concerned Industries
8. Forecast of China’s Telecom
Products Market in 2001-2003
a. Forecast of Market
size
b. Forecast of Demands for
Different Telecom Products
V. Conclusion and Suggestion
1. Conclusion
2. Suggestions
a. Suggestions on development
strategies in technology and product
b. Suggestions on market
development strategies
c. Suggestions on sustainable
development strategies for telecom enterprises
Chapter
Highlights
In this
chapter, we mainly discuss the effecting factors in the telecom
products market. Along with the development trend of
globalization and the popularization of online networks, together
with the development and breakthrough in the field of micro
electronic technology, communication technology and computer
technology, the world telecom industry is experiencing a period of
swift development. Technologies in optic fiber communication, mobile
communication, satellite communication and data communication will
see a high-speed development and will become the highlights and
backbones in the area of communication technology in the
21st century. In 2001, the investment of communication
operating business in fixed assets will continue on an
ever-increasing momentum. Many Chinese telecom operators, such as
China Telecom, Netcom and Jitong are still actively preparing for
being listed on stock market, while the listed operators such as
China Unicom and China Mobile will enlarge their listed scale. These
moves will broaden the financing channel for China’s telecom
operators and will ensure financially the network constructions of
telecom operators. If one or several operators could be listed
successfully, it would expand the financing scale for telecom
operators and might stimulate the operators to enlarge their network
construction scale or increase their investments in network. Some
dedicated networks, which are actively undertaking their
institutional reform and network reconstruction, might obtain the
licenses for operating part of basic telecom business, which will
expand the investment scale in network construction. After China’s
accession into the WTO, foreign capitals (including those from
overseas and Hong Kong) will be invested into China’s telecom
operating market. In this case, operators of joint ventures or joint
businesses will newly appear in the market. The introduction of
foreign capital will increase the demand for network infrastructure
facilities and will stimulate the expansion of investment scale.
Some domestic capital, including local governmental capital and
non-state-owned capital, will also be poured into the communication
operating market. These investors generally will build and operate
local networks or provide broadband information services, which will
also stimulate the expansion of investment scale in telecom
products.
Data
Figure
1 Investment Scale of China’s Telecom
Operators in 2000
Unit:100 million yuan
Data Source:CCID
Due to the development of mobile
communication, the investment scale of China Mobile and China Unicom
keep on increasing.
Figure
2 Development of China’s Telecom
Product Market Scale
Unit:100 million yuan
Data Source:CCID
In year 2000, the scale of
China’s telecom product market volume reached 130 billion Yuan, 30%
higher than 1999.