Viewpoint

1. Total sales of projectors in China in 2000 reached 40000 pieces

2. There is still a fairly low concentration of trademarks of China's projector market, and market shares are well dispersed.

3. Projector products are moving toward systemization and planning

4. Development of products widens the application region of projectors.

5. Increment service and increment agent will create new sales markets for projectors

6. Chinese projector market will keep its development momentum at a high speed

I. Overview of projector market conditions in 2000

1. Economical conditions

2. Industrial conditions

3. Technological conditions

4. Political and financial circumstances

II. Total volume and structure of the projector market in 2000

1. Total volume and growth rate

2. Structure of trademarks in the projector market

3. Market structure for products

a. Analysis of market for projectors with different resolution ratio

b. Market structure for projectors with different resolution ratio

c. Market analysis of projectors with different brightness

4. Structure of regional market

5. Structure of application market

Chapter Highlights

This chapter first by analyzes the total volume of the projector market. Next, CCID’s survey and analysis for China’s projector market growth rate is presented.  Primarily due to the expansion of volume and the maturity of market, the growth rate has been decreasing progressively every year. The actual growth-per-year, however, is still increasing steadily year after year. Lastly, this chapter analyzes in detail the projector market in terms of products, regions and application markets. The majority of consumers for projectors in China are primarily industry and enterprises, while number of individual consumers is still very low because of price and application conditions.

III. Analysis of supply and demand in the projector market in 2000

1. Demand analysis

a. Factors influencing demand

b. Developmental status of demand

c. Main factors determining the total amount of demand

d. Demand specialty

e. Scale and structure of demand

2. Supply analysis

a. Factors influencing on supply

b. Analysis of supply direction

c. Main factors determining the total amount of supply

d. Supply specialty

Chapter Highlights

This chapter analyses and compares supply and demand in China's projector market. There appears to be some structural regulations regarding supply and demand of China's projector market. The mutual development of structure and total amount of supply and demand increase the developmental speed of the entire projector market in China.

IV. Competitive Conditions of the projector market in 2000

1. Competition of products

a. Strategy of products

b. Analyzing product competition according to index

2. Competition of technology

a. Design of appearance

b. Implementation of Networks  

c. Uses of wireless communication

d. Interface technology

e. Other functional designs

3. Competition of brands

4. Competition of prices

a. General conditions for projector prices

b. Price distribution for different trademarks

c. Development and direction of prices for dominant trademark products

5. Competition of channels

6. Competition of services

a. Actual quality of projector itself

b. Maintenance of products

c. Functional repair

Chapter Highlights

This chapter analyzes competition with in th projector market in terms of products, technology, trademarks, prices, channels, and services. There are some specific characteristics of competition in the market related to price and application region.  Overall, product prices have decreased considerably.  However, there is still significant demand from major industry consumers, among them the education industry is the leading consumer for domestic electrical audiovisual projector products.  There has also been an increase in the demand for sophisticated projectors for specialized industries. Lastly, domestic enterprises have also been using projectors.

V. Major Characteristics of the projector market in 2000

1. Trademarks

2. Products

3. Prices

4. Channel

5. Sale promotion

6. Specialty of supply and demand

Chapter Highlights

Major Characteristics of the projector market in 2000 could be summarized as following: excessive trademarks make competition more severe; decrease of price allows projectors to enter private families; manufacturers use different methods and strategies to cater to different consumers.

VI. Quantitative forecast of market development

1. Analysis of main factors influencing market development

2. Choice of forecast model

3. Forecast of market total volume

VII. Conclusion and suggestions

1. Market conclusion

2. Suggestions for manufactures

Data

Figure 1       Developments in China's projector market 1996-2000  (unit\pieces)

              Data Source: CCID

Total sale of projector market in China reached 42000, up 44.8% compared with 1999

Figure 2       Structure of China's projector market      

(divided by resolution ratio)(%)

                            Data Source: CCID

Previous VGA products have failed, and SVGA and XGA have become the mainstream of the market due to their quality to price ratio. The role of XGA products is increasing most quickly.