Viewpoint

1. Market scale will continue to develop at high speeds, but the growth rate will decrease. Total sales volume was 823,000 in 2000.

2. Scanner market will develop in following directions: emphasizing individual character, ease of use, network connectivity, convenience to transportation, and stylish presentation.

3. The competition between scanner producers will transform from price competition to comprehensive strength competition.

4. SOHO is the focal point of competition between producers.

5. Domestic brands will play an increasingly important role.

I. Overview of scanner market

1. Economic Conditions

2. Industrial Conditions

3. Technology Conditions

4. Policy Conditions and Financial Conditions

5. Related Research

a. Market situation for PCs

b. Market situation for laptops

II. Total volume and structure of the scanner market in 2000

1. Total volume and growth

a．Sales volume

b．Total sales

2. Enterprise structure and brand structure

a．Enterprise structure

b．Brand structure

3. Market structure of products

     a．Analysis of markets for scanner with different lens

     b．Analysis of markets for scanner with different interfaces

  c．Analysis of markets for scanner with different resolving powers

  d．Analysis of markets for scanner with different color-digits

  e．Analysis of markets for scanner with different widths

4. Regional market structure

a．Scanner market scale of different regions

b．Performance of major brands in different regions

5. Market structure of application

a．Analysis of commercial users

b．Structure of personal consumption market

Chapter Highlights

Analysis of the volume and structure of the Chinese scanner market in 2000: In 2000, sales volume of Chinese scanner market reached 823,000.  This represents a development rate that exceeds 100%, but the total sales growth rate is still relatively low. The proportion of high resolving power and high color-digit scanner is increasing. Different regional markets have their own features. Industry/enterprise costumers and personal consumption each display different consumption traits.

III. Analysis of supply and demand of the scanner market in 2000

1. Demand analysis

a．Demand situation

    b．Major factors influencing total demand

    c．Demand features

2. Supply analysis

    a．Supply scale and structure

    b．Major factors influencing total supply

    c．Supply features

Chapter Highlights

This chapter presents a thorough investigation of supply and demand condition in the scanner market in the year 2000. Demand will continue to grow at high speeds, which will increase the need for more detailed features. In contrast, supply will continue to exceed demand.

IV. Competition conditions in the scanner market in 2000

1. Product and price competition

2. Technology competition

a. Minute –step electrical machinery technology

b. Auto-adjustment focal distance technology

c. Reinforced digit and reinforced color technology

d. Moving platform scanning technology

e. Color-proof technology

f. New optical technology

g. Shared scanning technology

h. Application of quick-key

j. OCR intelligence technology

3. Brand competition

a. MICROTEK

b. ACER

c. AGFA

d. UMAX

e. MUSTEK

f. Tsinghua Ziguang

4. Price competition

a. Overall situation

b. Situation of various brands

c. Distribution of price

d. Price of mainstream products

5. Channel competition and service competition

a．MICROTEK

b．ACER

c．AGFA

d．UMAX

e．MUSTEK

f．Tsinghua Ziguang

Chapter Highlights

This chapter presents original analysis about competition in China’s scanner market.  Although price competition of Chinese scanner market is very intense, the decisive factor of the market is still brand strength. Channel competition and service competition embody some new features. In the point of technology, application-centric is the leading edge of technology.

V. Major features of the scanner market in 2000

1. Products

a. MICROTEL

b. ACER

c. AGFA

d. UMAX

e. MUSTEK

f. Tsinghua Ziguang

g. Canon

h. HP

2. Price

3. Channel

4. Promotion of sales

Chapter Highlights

This chapter analyses the major features of the scanner market in 2000 in terms of: products, price, channel, promotion of sales, etc. The main directions of development for scanner are: being easy to use, network connectivity, convenient to carry, and fashion design. Resolving power and scanning speed, color treatment, and system solutions are of course also continually increasing. As sales channels decline other general channels become more deeply involved in scanner sales. Brand sales chains are a successful form of scanner sales. Scanner sales channels have a tendency combine with PC channels and other outside facilities (especially I/O facilities of image).

VI. Quantitative forecast of market development

1. Decisive factors of market development

2. Choice of forecast models

3. Forecast of total volume

4. Forecast of structure

VII. Conclusion and suggestion

1. Market conclusion

2. Suggestions for enterprises

Data

Figure 1       Sales Conditions for the Chinese scanner market 1998-2000

 Data Source: CCID

The Chinese scanner market kept developing at high speed in 2000. Sales volume was 823,000, with a growth rate is 102.7%.

Figure 2       Regional market structure of Chinese scanner market 2000

Data Source: CCID

Beijing-centric North District, Shanghai-centric East District and Guangzhou-centric South District, which have relatively advanced economies and relatively higher level of information, lay claim to a large portion of the Chinese scanner market.

Figure 3       Width Structure of 2000 Chinese scanner market

   Data Source: CCID

A4 section is the mainstream of market. A0 and A3 sections have relatively steady market shares that have increase from before. A4scanners are mainly used in commercial and professional areas.